Bodyform Ultimate
NPD Launch
The Challenge
When Bodyform Ultimate – a product solution for those suffering with heavy periods was in development there was conflict of opinion on what would be a strong pack colour for the product. The global team felt pink would work but as the rest of the Bodyform range is also in pink packaging, the local team felt other options may be more suitable.
Research & Discovery
Utilising local market knowledge and working alongside the Bodyform Brand Manager we developed a number of different pack colour options before proposing what we felt was the best outcome.
The local marketing team felt although the packaging had a more premium feel than the standard Bodyform packs, ultimately there wasn’t a big enough difference between them to create standout at shelf for the customer.
Working with the Brand Manager we mocked up the pack in various colours, focusing on utilising colours currently not used within the category.
The Solution
The teal colourway was taken forward, refined and launched into the market in 2025.