TENA Pharmacy
Omni-channel assets
The Challenge
TENA is the market leader in pharmacy continence care. However navigating the category can be difficult, daunting and embarrassing for customers who are unsure which product is right for their or a loved ones’ needs.
Pharmacists can lack the nuanced information of each individual product and would benefit from additional information which can be referenced when consulting with customer, as well as organising fixture space in a cohesive manner.
The Solution
Requiring a collaborative approach between the sales and marketing teams I worked alongside colleagues as we created two banks of assets: customer facing and pharmacist facing. Maintaining the core TENA branding was key, whilst breaking down the complex and stigmatised issue of continence to pharmacists and customers alike.
