Bodyform

Brand Support

The Challenge

Bodyform is an established, inclusive and taboo breaking period care brand with an extensive product range aimed to support all stages of menstruation. The product range covers disposable products as well as washable and reusable period care pants. Aiming to reduce stigma and shame around menstruation the brand is well-known for its down-to-earth and fearless campaigns. The brand was the first in the market to visually show blood instead of blue liquid when advertising the absorbency properties of disposable period pads. Bodyform has a well-established brand toolkit with all creative outputs being tailored round this.

Solution

Following brand guidelines the included examples were created by myself. Designs are often created for omni-channel outputs. E.g. during the launch of Bodyform Ultimate there were digital assets produced as well as print examples, such as the pull up banner. All copy was provided by the Bodyform brand manager.