TENA Men

Icon Creation

The Challenge

Create an icon promoting TENA Men Washable Underwear’s 60 day risk-free money back guarantee. Then intention was to utilise the icon across digital touchpoints both on the brand’s social channel, website and targeted online ads. The icon needed to conform to TENA Men’s brand guidelines in terms of colour and font use.

Ideation & Solution

A number of different icons were initially created as I experimented with wording, iconography shape and colours. I knew the icon would primarily sit either against the brand’s dark blue background or lifestyle photography so kept this front of mind during each iteration.

I presented my ideas to the Brand Manger who selected their preferred option. I then developed this further, experimenting with different colour combinations until I had a few outcomes I was happy with. These were presented again, mocked up on social graphics for the Brand Manager to select the final output.